Understanding the Product Handle in Shopify

Are you new to Shopify and feeling overwhelmed by all the technical terms? We’ve got you covered! In this beginner’s guide, we’ll walk you through everything you need to know about Product Handle in Shopify. Whether you’re setting up your online store or trying to optimize it for better performance, understanding Product Handle is crucial. So sit back, relax and let’s dive into the world of Product Handles together!

What is Product Handle in Shopify?

Product Handle is a unique identifier assigned to each product in Shopify. It’s an essential element of the platform that allows merchants to create SEO-friendly URLs for their products.

When you add a new product to your online store, Shopify automatically generates a handle based on the name of the product. However, as there could be other similar products with similar names, it’s essential to customize your handles so they are unique and can easily be found by search engines.

Customizing Product Handles in Shopify is easy – simply access the “Edit” option for any given product, find the “URL and handle” section and choose or enter a custom handle name that describes your product accurately.

By having logical and informative Product Handles, not only will customers have an easier time finding what they’re looking for but also search engines like Google will index them better allowing more potential buyers to see your products.

How to create a Product Handle in Shopify

Creating a Product Handle in Shopify is a simple process that can help improve your store’s search engine optimization (SEO). To create a Product Handle, navigate to the product you want to edit in your Shopify admin panel.

In the URL and handle section, you’ll see an option to edit the handle. This field will auto-populate with the title of your product, but it’s important to ensure that it accurately reflects the content of your page while also being concise and readable.

When creating a handle, use hyphens instead of spaces or special characters like underscores. This makes it easier for search engines to crawl and index your page.

Remember that once you’ve created a handle, it should not be changed unless absolutely necessary as this could result in broken links and negatively impact SEO.

By taking the time to create accurate and descriptive handles for each product in your store, you can improve its visibility on search engine results pages (SERPs) which can lead to increased traffic and sales.

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Why is it important to have a Product Handle?

Having a unique and descriptive product handle is crucial for your Shopify store’s success. Firstly, it helps with search engine optimization (SEO) as it creates a URL that is easy to remember and contains relevant keywords. This means that when potential customers search for products using specific keywords, they are more likely to find your website.

Additionally, having a clear and concise product handle makes it easier for customers to navigate your site. They can quickly identify what the product is and its purpose by simply looking at the URL or clicking on the link provided.

Moreover, a well-crafted product handle enhances the professionalism of your online store. It shows that you have taken time to create an organized website that offers quality products in an efficient way.

Utilizing a proper product handle ensures consistency across all marketing channels including social media platforms like Facebook and Instagram. Your followers will be able to easily find your products from these platforms which leads them straight back to your Shopify store where they can make purchases.

In summary, implementing effective product handles in Shopify is important not only for SEO purposes but also for enhancing user experience and maintaining brand consistency across different platforms.


Understanding product handle in Shopify is crucial for any beginner who wants to create an online store. The product handle serves as a unique identifier that helps you differentiate between your products and ensures that they are easily searchable on the platform. By following the steps outlined above, you can create a product handle with ease and improve your SEO ranking.

Furthermore, having a proper product handle can also enhance user experience by making it easier for customers to find what they are looking for quickly and efficiently. It’s essential to make sure that each of your products has its own unique identifier to avoid confusion or miscommunication.

Taking the time to understand and implement best practices when creating your product handles will ensure that your Shopify store is optimized for success. With this guide at hand, you’re now ready to take full advantage of all the benefits of having a well-crafted product handle in Shopify!